what is SEO? How to learn SEO in 2020

 

Billions of searches are done through Google every day so brands need to consistently rank 1 to get noticed. In order to achieve this, you need to have reliable SEO methods and execution strategies in place.

This program offers an in-depth practical understanding of SEO fundamentals, from performing a technical audit to researching and applying the most effective keywords across your platforms.

What is SEO?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important site architecture factors.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.

Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

 SEO Specialist course from Fiverr learn is one of the best SEO course

What Is Fiverr Learn:

Fiverr Learn is another online course platform, which launched in late 2018. It is mainly for freelancers and people who want to pick up a new marketing or creative skill.

Courses are focused on specific skills that could be offered as a gig on the Fiverr marketplace.

But unlike the Fiverr marketplace, not anyone can post a course on Fiverr Learn. Instead, courses come from only a select group of instructors who are at the top of their fields.

What You Will Learn from this course:

Almost half of all searches conducted on Google are for local businesses. Learn how to capitalize on this rapidly growing and lucrative space in this SEO course that will put your or your client’s brand on the map.

• Local SEO: Learn how to rank a brand or business number one in the search results of Google’s Local Pack
• Blog Optimization: Build and implement an optimized blog content strategy that is guaranteed to deliver results.
• Google Analytics: Learn how to configure Google Analytics to collect the right data and keep track of your digital marketing efforts.

This Program Includes The Following Courses:

SEO Fundamentals: The Ultimate Framework

Every successful business drives traffic through Google. Learn how to do technical SEO analysis, content audits and link audits in this project-based course filled with tips & tricks for launching and scaling a successful SEO campaign.

SEO — Website Technical Audit Fundamentals

Among the many components to SEO, technical SEO is the foundation upon which all other tactics are built. This course will guide you through the nuts and bolts of technical SEO from its purpose and value to its professional execution.

Google Analytics — Fundamentals

Build your Google Analytics knowledge from the ground-up with this detailed fundamentals training course. Learn how to harness the power of Analytics to get the most out of the data you collect.

Google Analytics — Advanced

Navigate the complex world of analytics like a pro with this in-depth course designed to help you put Google Analytics into advanced action. You’ll learn about obtaining clean data, campaign, ads and conversion tracking, SEO reports, advanced segments and measurement techniques for content engagement.

• Marketing managers and reps needing to gain a solid handle on SEO
• SEO specialists wanting to improve on their skills
• Web programmers, designers, front end and full stack developers looking to diversify their skillset
• Anyone wanting to start a professional career in SEO
• Business and site owners wanting more organic traffic
• All levels of experience

Check the course : SEO Specialist course from fiverr learn