what is SEO? How to learn SEO in 2020
Billions of searches are done through Google every day so brands need to consistently rank 1 to get noticed. In order to achieve this, you need to have reliable SEO methods and execution strategies in place. This program offers an in-depth practical understanding of SEO fundamentals, from performing a technical audit to researching and applying the most effective keywords across your platforms. What is SEO? SEO stands for “search engine optimiza t ion.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. How does SEO work? Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundred